Public Affairs
Annual Public Affairs Campaigns
The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.
APMA is spotlighting November Diabetes Awareness Month with a public education campaign concerning diabetes and foot health. Foot care is part of diabetes care. Whether you’re living with Type 1 or Type 2 diabetes, you have a higher risk of serious complications in your feet, including infection and amputation. You're playing the long game with diabetes, so it's important to establish healthy habits early in your journey to prevent those complications and help keep you active.
The APMA Fall 2024 Diabetes Awareness Month campaign provides individual members and practices with resources via the APMA Digital Tool Kit to promote their expertise and educate current and prospective patients. These downloadable resources include a tip sheet (handout), press release, sample social media posts, and graphics. Campaign information is available at www.apma.org/diabetes.
The American Diabetes Association (ADA) also has resources available for Diabetes Awareness Month. To access the ADA Toolkit and other information, click HERE.
April’s Foot Health Awareness Month in 2024 provided an opportunity for FPMA members to educate their patients and the public about podiatric medicine and address some of the issues they are seeing in practice, particularly with patients who purchase very expensive inserts and/or shoes that wind up doing more harm than good. The APMA's 2024 Spring campaign, entitled “Why Before You Buy,” was designed to to educate consumers about how to find the right shoes for their foot type, activities, and lifestyle. It encouraged consumers to visit a podiatrist to learn “why” before they buy new footwear, including custom orthotics or arch supports.
FPMA members can go to https://www.apma.org/why to access a variety of materials to get the word out about making informed decisions concerning footwear. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "VISIT DIGITAL TOOL KIT" link provided.
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