FPMA, through its Public Affairs Committee and a staff
, maintains an active and successful Public Affairs program to inform and educate the public about foot health and the function of the podiatric physician as the foot specialist. New public service and awareness programs are developed each year to ensure that government officials, medical professionals, and consumers are educated about podiatric medicine and its importance to overall good health.
FPMA has served as a sponsor of the Florida ADA Step Out Walks since 2010. For more information, click here.
In 2010, APMA embarked on one of the most ambitious public awareness campaigns to date. "Today's Podiatrist" is an educational campaign that focuses on who Podiatric Physicians are and what they do as doctors of podiatric medicine.
The Today's Podiatrist campaign was designed to target medical professionals, students, patients, and the general public. The goals are simple - elevate the perception of podiatric medicine, solidify relationships with medical allies, further Vision 2015, and unify the profession. Campaign efforts also focuse on member education, because each of our members truly is Today's Podiatrist.
Today's Podiatrist Campaign in Florida
The materials that APMA put together for the Today's Podiatrist Campaign are designed for states that, by law, are limited to a foot and ankle scope. Because Florida's scope of practice also deals with related structures of the leg, FPMA has customized the APMA documents to insure that the Florida Campaign is consistent with our statutory scope of practice.
You can access all of the materials specific to Florida by going to the FPMA Member Portal and clicking on the "Today's Podiatrist Florida Materials" link. Please note that you will need to log in to the FPMA website in order to access the documents.
To access the Today's Podiatrist web page on the APMA website, click here.
First Steps is APMA's Spring 2014 campaign. Developed for April's Foot Health Awareness Month, this campaign focuses on children's foot health.
Whether it is a precious baby's first steps or a quick-maneuvering teenager's winning soccer goal, healthy feet and sure-footedness make milestones in a child's life possible. Starting at birth, paying close attention to little ones' feet from proper grooming to gait will ensure a solid foundation as youngsters grow. After all, their feet are meant to last a lifetime!
To access information about the APMA Children's Foot Health campaign , click here.
To access FPMA's Child/Teen Foot Health Pinterest Board, click here.
APMA's Fall 2013 campaign, developed for National Diabetes Awareness Month, focused on "smart technology" and how today's podiatrist is saving limbs and lives with smart medicine.
Of the more than 26 million people in the U.S. who have diabetes, about half will develop neuropathy, a loss of feeling in the lower extremities. This nerve damage means an open sore or injury on the foot may go unnoticed until it becomes infected, which can eventually lead to the need for partial or full amputation of the foot or lower leg. In fact, diabetes is the leading cause of non-traumatic lower-limb amputation.
Today's podiatrist is staying a step ahead, with cutting-edge technologies like 3-D printing and smart textiles, to better monitor and address issues commonly faced by patients with diabetes. For Diabetes Awareness Month 2013, APMA worked with member Anna Marie Chwastiak, DPM to produce educational videos for patients on some of the most interesting types of smart medicine. To access these videos, visit the "APMA Videos" section of FPMA's YouTube Channel.
To access additional information about the APMA Diabetes Awareness campaign , click here.
To access diabetes information available on the American Diabetes Association (ADA) website, click here.
To access diabetes information available on the National Diabetes Education Program (NDEP) website, click here.
APMA's Spring 2013 campaign, developed for Foot Health Awareness Month in April, focused on Bunions, which are among the most common type of foot ailment today's podiatrist treats. Studies show that women are anywhere from two to nine times more likely to develop a bunion than men! While high heels and peep toes are partially to blame, foot type (which is inherited) is the true culprit.
The good news is that today's podiatrist is the true expert when it comes to diagnosing and treating bunions. Podiatric Physicians perform tens of thousands of bunion procedures every year, more than any other medical profession in the United States.
To access information about the Beat Bunion Blues campaign, click here.
APMA's 2012 diabetes campaign kicked off National Diabetes Awareness Month in November. APMA’s “Knock Your Socks Off” (KYSO) diabetes campaign was brought back and once again targeted the U.S. Hispanic community, specifically, women ages 35-55, the primary health-care decision makers. Due to the success of the 2011 campaign and compelling data on the Hispanic community’s understanding about diabetes, a second year of outreach was warranted.
Today’s podiatrists play an integral part in not only treating patients with diabetes, but also educating them about the disease and its effects on the feet. APMA provides several educational tools for its members to use in their practices and pass along to patients: videos, posters, tip sheets, survey findings, and much more. See the links above to access valuable APMA resources.
So you think you know everything there is to know about diabetes? Take the Knock Your Socks Off Quiz by clicking here.
Here's a surprising statistic: Six out of 10 teens just ignore foot pain! Because teenagers' feet are still growing, they have their own set of foot problems.
During Foot Health Awareness Month (April, 2012), APMA focused on teens, increasing their knowledge about foot health, explaining what today’s podiatrist does, and emphasizing that foot pain is not normal. The campaign, called myFEET, included informative, teen-focused materials that can be utilized for Foot Health Awareness Month and beyond.
Visit the myFEET campaign page by clicking here.
APMA's Spring 2011 campaign, which was developed for Foot Health Awareness Month in April, integrated the APMA "Today's Podiatrist" campaign with the First Lady's "Let's Move!" initiative. "Let's Move!" was launched by First Lady Michelle Obama to emphasize and help solve the problem of childhood obesity nationwide. APMA's campaign, Today's Podiatrist Keeps America Moving (TPKAM), shined a spotlight on the connection between childhood obesity and foot health.
Keeping a child’s feet pain-free plays a vital role in keeping him or her active and moving. As such, today's podiatrist has a critical role in diagnosing and treating pediatric foot conditions. Central to this campaign’s message is educating parents and children about the importance of shoes that fit properly, correct footwear for each activity, addressing foot pain of any kind, and visiting an APMA member podiatrist if problems are present.